Recently I came across a report by Forrester Research, The ROI Of Social Marketing. The report was on measuring the ROI of social media. This report has been timely, as social media marketing has matured from the “newborn” stage to the “preschooler” stage.
I know that I’ve been sharing a lot about MavenSocial (the company I work for) lately, but it’s because soooo much has been going on!
This past week we initiated MavenSocial’s “Social Media Minute”. It’s a place where you can get a quick fix on what is going on in the social media marketing industry.
by Brienne Torley is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 Canada License.
Do Well While Doing Good
In business, there is something called CRM, or customer relationship management. Generally, it is easier to retain current customers, than seek out new ones; this is why it is smart for companies to put together a strategy to keep their customers happy to retain their business.