London 2012 became known as the “social media Olympics” because of the over-sharing on social media platforms such as Facebook and Twitter. Many people (including myself) got most of their Olympic news from online – forget television!
If social media wasn’t a global phenomenon before, it can now successfully add that to its credentials. The London 2012 Olympics are now more than halfway through and for a games that was widely heralded as the “world’s first social games”, it has definitely not disappointed.
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