A Gartner report released, says that by 2014, 10-15 percent of social media reviews to be fake, paid for my companies.
Perhaps you’ve wondered why I’ve been so quiet lately, well, it’s pretty tough to write when you are driving across Canada! Today I am veering away from the point of this blog – to share my journey as a young female business professional, to talk about how proud I am to be Canadian!
Fear is one of the strongest motivators in our lives. It grips us at the very core of who we are, and holds us back from reaching our potential. It is ironic to say that fear is a “motivator” (isn’t it a de-motivator?), but it is. It encourages us to run from situations in our lives that we perceive as “threatening” or “scary”. In life and business, I have come to recognize the importance of overcoming fear and pushing forward.
Have you ever thought of social media as an economy? Well it is.
It is an economy of thoughts and interactions between communities (or tribes) of people.
It is a place to share and barter ideas.
It is a marketplace of people and brands, converging for the first time on a fairly level playing field.
When I started this blog I explained that I would write about my “B2B” moments – or “Brienne to Brienne” moments. The whole point of the “B2B” moment is to let you, my readers, in on what my brain is thinking on a specific topic. Pretty much, it is a way for me to talk to myself, without feeling like I’m going crazy (ha).
Today, I’ve been thinking about handshakes. It is so important for people to know how to give a proper handshake. There is nothing worse than shaking someone’s hand and receiving a weak, or half-handed shake.
In my last post, I wrote about the “other” form of CRM – Cause Related Marketing, but I thought that it would be beneficial to explain what the other “CRM” – customer relationship management is.
Most marketers will already be aware of what a customer relationship management, or CRM consists of, but there has been a revolution in the industry as social media becomes the main vehicle through which brands communicate with their consumers.
Do Well While Doing Good
In business, there is something called CRM, or customer relationship management. Generally, it is easier to retain current customers, than seek out new ones; this is why it is smart for companies to put together a strategy to keep their customers happy to retain their business.
Have you ever “Liked” a Page on Facebook? Seemed harmless enough, right? Have you ever thought that doing so might get you fired?
Too many people take their job for granted. Over time, it’s like the air has been let out of their proverbial balloon. Where’s the passion, the drive? With long work hours, some people just need a good vacation, while others need a good kick in the butt!