There is a rising trend in business that incorporates philanthropy into business strategy. Businesses are aspiring to make a social and environmental impact on their world. Instead of revelling in a consumer-driven atmosphere, and vying for the biggest piece of the consumer pie, businesses are creating wealth (both social and financial) for themselves by supporting others. Charles H. Moore, Executive Director of the Committee Encouraging Corporate Philanthropy, explains that the definition of shareholder has changed to include “government, employees, consumers, activist groups, the non-profit sector and others”. Tightly woven into the fabric of new corporate responsibility is the ground-breaking notion that one can do well, by doing good. Corporate philanthropy is about inspiring trust, goal-setting and action towards ending social and environmental strife.
Are You Living a Life Worth Dying For?
As Remembrance Day comes to us again this year, I wanted to mark this occasion with a heartfelt “Thank you”.
Thank you to the men and women who fought during the first and second world wars, and those who have given their lives since that time for an idea, a dream, our future, and the overall protection of our country.