It is crucial that companies grasp the importance of people’s social networks and how they impact their every day decision-making processes. Channelled effectively, social networking while on the job can help to increase innovation and stamina in the workforce.
Just this past year, Suncor Energy loosened their security settings on their work computers, allowing employees to check their social networks, such as Facebook, during work hours!
Social media competency is important to every business, as social media becomes a powerful marketing and brand dissemination tool.
I studied two organizations this summer who renovated their buildings to specifically accommodate relationship building. Their central cores were filled with tables and couches for small or large gatherings. They both had a Starbucks inside the building (if there was ever an incentive to get me to work at a different company, that would be it) and strongly encouraged relationship building in meetings and interactions. The HR leaders at one of these organizations had a large cubicle for office space, not a segregated office hidden behind guards (also known as Executive Assistants). This leader admitted their social aspects were still a work in progress, but judging by my short visit, they seemed to be way ahead of other companies.
Social networking has evolved in various formats, using technological advances to allow people to communicate with their network in unique ways. These networks have infiltrated our workforce and have created numerous…
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