For a while now, corporations have begun to understand the importance of giving back to the community, basically, not being an island unto themselves. It is understood that a company is part of the community, and must engage with it as such. While some organizations have grasped this better than others, it is something that society now demands if they are going to invest in the future of that company.
(and everyday life too)
Ever left a meeting with no contract signed, but a firm handshake and a promise to read over your carefully prepared proposal? You left feeling good at first, the same kind of high you had after that weekend long conference, that had you jumping up and down and singing kumbaya with the strangers seated beside you.
As a young business person, I have found it increasingly important to think about giving back to my community and the world around me. While I believe it is important to start at home, before trying to help people in other countries, it is important to gain a global perspective on the landscape around us; how systems are interacting on a global platform to impact our everyday lives and decision-making processes. About a year and a half ago I worked for a Philanthropreneur who opened my eyes to the world of philanthropy, and the idea of Microfinance, Microloans, etc. From there, he shared with me the concepts of MacroFinance, and Macroloans. This world helped me to delve into the contemporary definition of philanthropy (and how we may come to see it tomorrow – the Philanthropreneur I worked for is ahead of his time).
It is crucial that companies grasp the importance of people’s social networks and how they impact their every day decision-making processes. Channelled effectively, social networking while on the job can help to increase innovation and stamina in the workforce.
Just this past year, Suncor Energy loosened their security settings on their work computers, allowing employees to check their social networks, such as Facebook, during work hours!
Social media competency is important to every business, as social media becomes a powerful marketing and brand dissemination tool.