Heels, Wheels, and Deals
Fear is one of the strongest motivators in our lives. It grips us at the very core of who we are, and holds us back from reaching our potential. It is ironic to say that fear is a “motivator” (isn’t it a de-motivator?), but it is. It encourages us to run from situations in our lives that we perceive as “threatening” or “scary”. In life and business, I have come to recognize the importance of overcoming fear and pushing forward.
London 2012 became known as the “social media Olympics” because of the over-sharing on social media platforms such as Facebook and Twitter. Many people (including myself) got most of their Olympic news from online – forget television!
If social media wasn’t a global phenomenon before, it can now successfully add that to its credentials. The London 2012 Olympics are now more than halfway through and for a games that was widely heralded as the “world’s first social games”, it has definitely not disappointed.
View original post 482 more words
Have you ever thought of social media as an economy? Well it is.
It is an economy of thoughts and interactions between communities (or tribes) of people.
The social economy
It is a place to share and barter ideas.
It is a marketplace of people and brands, converging for the first time on a fairly level playing field.
When I started this blog I explained that I would write about my “B2B” moments – or “Brienne to Brienne” moments. The whole point of the “B2B” moment is to let you, my readers, in on what my brain is thinking on a specific topic. Pretty much, it is a way for me to talk to myself, without feeling like I’m going crazy (ha).
Today, I’ve been thinking about handshakes. It is so important for people to know how to give a proper handshake. There is nothing worse than shaking someone’s hand and receiving a weak, or half-handed shake.
Very cool idea! Friendships with Benefits, everyone has something to teach you…you just have to be willing to listen 🙂
A friend of mine started a blog recently and I just have to share it. This lady is one of those friends that is more Facebook than real-life. I adore her, but we met through a mutual bestie and we’re not really in contact one-on-one. But we’re Facebook friends, and that was enough to alert me to her blog: Friendships With Benefits. Here’s the gist, as blog creator and friend Fallyn explains it:
Friendships With Benefits was created to share, learn and connect. I’ve asked all my friends to teach me something. It can be anything and while you teach me, I’ll be recording with my IPhone. The point is everyone has something to teach. Everyone has value and something to give. You don’t have to be an expert or even do it that well. You just need to know the steps and be able to communicate it to…
View original post 212 more words
I know that I’ve been sharing a lot about MavenSocial (the company I work for) lately, but it’s because soooo much has been going on!
This past week we initiated MavenSocial’s “Social Media Minute”. It’s a place where you can get a quick fix on what is going on in the social media marketing industry.
MavenSocial’s Social Media Minute Launches this past week!
by Brienne Torley is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 Canada License.
Recently, the company I work for, MavenSocial, released a video asking What is a social media influencer? I made a little cameo as the voice of the company, but many of the answers we received were right on the mark and very perceptive!
This article from CNN ties into my post last week, talking about freedom of expression/speech in North America. I thought this post would be a good follow-up read!
In my last post, I wrote about the “other” form of CRM – Cause Related Marketing, but I thought that it would be beneficial to explain what the other “CRM” – customer relationship management is.
Most marketers will already be aware of what a customer relationship management, or CRM consists of, but there has been a revolution in the industry as social media becomes the main vehicle through which brands communicate with their consumers.
In business, there is something called CRM, or customer relationship management. Generally, it is easier to retain current customers, than seek out new ones; this is why it is smart for companies to put together a strategy to keep their customers happy to retain their business.
